Established Market Presence AMA Systems has been serving retail and E-tailer markets since 1994, demonstrating long-term industry experience and a stable customer base that could be leveraged for expanding incentive program offerings.

Specialized Incentive Focus The creation of AMA Incentives in 2004 highlights their dedicated focus on incentive and premium markets, presenting opportunities to develop targeted incentive solutions for clients seeking specialized reward programs.

Strong Supplier Relationships Long-standing relationships with manufacturers enable AMA Systems to secure product allocations when others cannot, providing a competitive advantage in fulfilling customer needs for incentive products and enabling upselling or premium product offerings.

Flexibility and Customization AMA's reputation for flexibility and excellence in bringing products to market allows for tailored incentive solutions, opening possibilities for offering customized programs to differentiate from competitors.

Growth Potential in Incentives Sector Given their focus on incentive-specific markets and capacity to forecast and stock products accordingly, there are opportunities to upsell related services such as program management, logistics, and expanded product lines to existing and new clients.