Acquisition Synergy Leverage the acquisition by 360insights to cross-sell HMI's incentive loyalty design, program setup and ongoing management to 360insights' B2B customer base. The combined offering pairs HMI’s strategy and execution capabilities with 360insights' platform to support scalable programs for thousands of participants and improve ROI. Target manufacturers and distributors with complex channel programs, drawing on proven wins like WESCO partnerships.

End-to-End Programs Offer end-to-end program management as a premium service that integrates with the 360insights platform. This enables mid-market and enterprise buyers to deploy turnkey incentive programs quickly, with design, deployment, and governance handled by HMI. Use joint GTM to shorten sale cycles and differentiate from competitors.

Distributor Channel Focus Demonstrated success with distributor partnerships positions HMI to win more channel accounts seeking centralized vendor incentive platforms. Propose targeted outreach to large distributors and manufacturers with indirect channels, using WESCO-style case studies and reference wins to build credibility. Align with 360insights' strategic focus on channel incentives to unlock larger, multi-year contracts.

Analytics Driven Growth Strong digital engagement and analytics capabilities support data-driven optimization of program performance. Sell analytics, dashboards, and optimization features that track ROI, participation, and redemption, integrated with 360insights data where possible. This creates opportunities for upsell to existing clients seeking measurable improvements.

Credibility to Close Industry recognition and a track record of workplace excellence boost credibility with risk-averse buyers. Use awards and demonstrated ROI to support reference sales, pilots, and expansion deals in North America and globally. Pair credibility with HMI’s OnDemand SaaS platform to accelerate adoption and scale.