Strategic partnerships Leverage Amaryllis’ strong leadership hires in 2023 and their focus on strategic partnerships to position a partner-led engagement approach with potential banks, payment processors, and platform marketplaces seeking embedded finance capabilities.

Embedded payments Target platforms and marketplaces that need turnkey embedded payment solutions, emphasizing Amaryllis’ instant onboarding, split payments, payout management, and reconciliation to reduce time-to-live for new customers and accelerate go-to-market.

Low CAPEX model Highlight the API-driven, low or no CAPEX deployment model as a differentiator for fintechs and merchants looking to scale rapidly without large upfront costs, appealing to mid-market platforms and ISOs seeking quick ROI.

Growth financing Leverage the recent Series B funding and strategic bank-focused investors to open conversations with regional banks, fintech lenders, and payment networks about co-selling, co-development, or joint go-to-market initiatives.

Executive alignment Engage senior decision-makers by mapping Amaryllis’ leadership background and cloud-based, consultative approach to complex payment models, tailoring messaging to buyers who value advisory input and ‘what good looks like’ in payments architecture.