AMASS Brands Group
Beverage ManufacturingCalifornia, United States51-200 Employees
AMASS Brands Group is a next-generation beverage platform designed for how people increasingly socialize: with moderation, choice, and ritual rather than rigid alcohol consumption. The company is not positioned as a non-alcohol or sobriety brand. Instead, AMASS operates a premium alternatives platform across alcohol, non-alcohol, and functional categories that address the same social occasions. This structure allows AMASS to benefit from secular moderation trends while maintaining margin discipline, cohesive brand architecture, and long-term scalability—creating differentiated growth optionality and strategic relevance for modern beverage acquirers.