MENA Growth Position Amazon Payment Services as the regional payment gateway for SMBs in the MENA market looking to go online or scale cross-border. Leverage Dubai UAE presence to build trust with merchants across GCC and neighboring markets. Highlight localized onboarding, multi-currency processing, and compliance-ready features to reduce friction and cart abandonment.

Enterprise Enablement Leverage existing Salesforce CPQ, NewSQL, SAP ABAP and related tech stack to deliver a fast, repeatable quote-to-cash process that wins mid-market and enterprise deals. Upsell modules such as fraud prevention, recurring billing, analytics dashboards, and white-label options. Provide developer-friendly APIs and pre-built integrations to accelerate merchant onboarding.

Cloud Partnerships Pursue cloud-first partnerships with AWS and regional system integrators to position payments as a scalable, API-driven service for cloud migrations. Use joint GTM to reach fast-growing e-commerce platforms and fintechs seeking reliable regional processing with modern architecture (NewSQL scalability and resilience).

Localized Payments Differentiate by expanding local payment methods and regional settlement capabilities to improve acceptance and reduce churn in MENA. Add wallets and local rails aligned with consumer preferences and merchant needs, supported by strong security and compliance controls.

Competitive Positioning Target small to mid-size online businesses in the region with a value proposition centered on regional expertise, cost efficiency, and trusted local support versus global PSPs. Build scalable case studies and success stories, and cross-sell adjacent merchant services and onboarding automation to drive expansion.