Insights

Growing Retail Presence America Today has successfully expanded its retail footprint with 70 stores in the Netherlands and 15 in Belgium, demonstrating a strong regional presence that offers multiple touchpoints for sales growth and partnership opportunities.

Focused Brand Strategy The company's emphasis on its own label alongside American heritage fashion presents a unique branding angle that can be leveraged for merchandise collaborations, private label development, or exclusive collections to attract loyal customers.

Mid-Tier Market Opportunity With revenue between one and ten million dollars and a mid-sized employee base, America Today is positioned within the growing affordable fashion segment, making it a potential partner for technology or service providers targeting this specific market niche.

Digital Marketing Leverage The company's existing use of Google Ads, Google Analytics, and other marketing tools indicates a digital-savvy approach, creating opportunities for advanced marketing services, data analytics solutions, or e-commerce enhancements.

Competitive Landscape Operating alongside major global brands like H&M and UNIQLO, America Today represents a promising opportunity for suppliers or service providers offering innovative retail technology, supply chain solutions, or sustainability initiatives to enhance competitive positioning.

America Today Tech Stack

America Today uses 8 technology products and services including Google Ads, Tagetik, GDPR, and more. Explore America Today's tech stack below.

  • Google Ads
    Advertising
  • Tagetik
    Business Intelligence
  • GDPR
    Certificates
  • Mailchimp
    Email
  • Preact
    Javascript Libraries
  • Ruby
    Programming Languages
  • HTML
    Programming Languages
  • Google Analytics
    Web Analytics

Media & News

America Today's Email Address Formats

America Today uses at least 1 format(s):
America Today Email FormatsExamplePercentage
First.Last@america-today.comJohn.Doe@america-today.com
83%
F.Last@america-today.comJ.Doe@america-today.com
6%
First.Middle.Last@america-today.comJohn.Michael.Doe@america-today.com
7%
First.MiddleLast@america-today.comJohn.MichaelDoe@america-today.com
4%

Frequently Asked Questions

What is America Today's official website and social media links?

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America Today's official website is america-today.com and has social profiles on LinkedIn.

What is America Today's NAICS code?

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America Today's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does America Today have currently?

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As of December 2025, America Today has approximately 501 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Chief Commercial Officer (cco): B. G.Head Of Buying, Planning & Merchandising @ America Today: E. G.Creative Director: R. P.. Explore America Today's employee directory with LeadIQ.

What industry does America Today belong to?

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America Today operates in the Retail Apparel and Fashion industry.

What technology does America Today use?

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America Today's tech stack includes Google AdsTagetikGDPRMailchimpPreactRubyHTMLGoogle Analytics.

What is America Today's email format?

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America Today's email format typically follows the pattern of First.Last@america-today.com. Find more America Today email formats with LeadIQ.

When was America Today founded?

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America Today was founded in 1989.

America Today

Retail Apparel and FashionNorth Holland, Netherlands501-1000 Employees

This is the official America Today Linkedin page.

In 1989, three Dutch friends opened a fashion store in the Amsterdam Sarphatistraat where they sold some of the best American labels, for the lowest possible price. They named their store 'America Today'. The concept was brand new in The Netherlands and right from the start this 'American heritage' store attracted customers from allover the country. Through the years, the initial concept evolved. America Today still stands for American heritage fashion, but the main focus nowadays is on its own label: 'America Today'. Besides this change of focus, the company has widely expanded its retail activities: there are now 70 America Today stores in The Netherlands, 15 in Belgium. In 2006 America Today became part of Excellent Retail Brands (ERB).

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1989
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    America Today's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    America Today's revenue is estimated to be in the range of $1M$10M

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