Sustainability Investment The association has recently invested in recycling infrastructure and guidance (e.g., $130K in Florida for a recycling drop-off site, $202K for upgrading two centers in Baldwin County, and an MRF optimization guide). This indicates opportunities to partner on circular economy initiatives, recycling program deployments, and sustainability reporting services.

Policy & Public Affairs With a new Executive Vice President of Government and Public Affairs and ongoing regulatory discussions noted at industry conferences, there is potential for consulting, advocacy platforms, policy monitoring tools, and stakeholder engagement services targeting beverage regulation and compliance.

Transparency & Education Launch of the Good to Know transparency initiative signals demand for consumer-education content, credible data dashboards, labeling compliance solutions, and content marketing partnerships that help communicate ingredients and safety to end consumers.

Strategic Partnerships Active collaboration with industry groups and circular economy partners (e.g., Center for the Circular Economy) suggests opportunities to offer supply chain analytics, sustainability reporting, and technology-enabled collaboration platforms for member companies and local recyclers.

Industry Growth Signals Republican political engagement and industry-facing conferences imply a receptive market for B2B outreach, trade show partnerships, and demand-generation programs targeting beverage producers, distributors, and support industries within the ABA network.