Strategic partnerships Leverage ADAI’s extensive nonprofit and promotional network, including affiliations with the National Dairy Council and coordinated campaigns across major events (Indiana State Fair, Indianapolis 500 traditions) to create co-branding, sponsorship, and cause-marketing opportunities with dairy brands, retailers, and hospitality partners.

Expanded distribution Capitalize on ADAI’s recent collaborations and online/offline outreach by proposing DTC or local market partnerships with Indiana dairy farms, retailers, and online marketplaces (Market Wagon) to expand farm-fresh product visibility and drive direct-to-consumer sales during peak dairy consumption seasons.

Educational campaigns Offer nutrition education-driven programs and tastings to hospitals, schools, and community organizations, aligning with ADAI’s focus on nutrition education and lifelong dairy culture to position partners as health-forward brands and drive product trial through experiential marketing.

Event activations Propose turnkey sponsorships and activations at high-profile ADAI events (Ice Cream Social, racing-related promotions, school music competitions) to showcase dairy product lines, sample programs, and limited-edition SKUs, boosting brand awareness and impulse sales.

Digital engagement Utilize ADAI’s digital footprint and tech stack (online campaigns, YouTube education series, radio/promotions) to offer targeted digital marketing packages for dairy, nutrition, and sustainability-focused brands, with measurable reach and engagement in the Indiana market.