Industry Leadership American Forest & Paper Association (AF&PA) actively champions sustainability and circular economy initiatives within the U.S. paper and wood products industry, highlighting opportunities to offer eco-friendly technologies, sustainable supply chain solutions, and green certification services to industry members seeking to enhance their environmental credentials.

Market Authority With annual product manufacturing values nearing $300 billion and a workforce of around 950,000, AF&PA represents a sizable market where customized manufacturing, automation tools, and process efficiencies can be introduced to support industry growth and productivity.

Recycling Emphasis The organization’s recent focus on recycling rates, particularly achieving over 93% recycling of cardboard, signals strong potential for businesses offering recycling equipment, waste management innovations, or recycling data analytics services to support and expand these sustainability efforts.

Digital Engagement AF&PA’s adoption of advanced tech stacks and active communication through annual surveys and industry reports provide a platform for digital marketing, data solutions, and industry analytics services to target influential decision-makers within the association and its member companies.

Leadership & Networking Frequent leadership updates and industry events, such as the capacity and fiber consumption surveys, create networking opportunities for sales teams to engage with key industry leaders and decision-makers interested in innovative manufacturing, environmental solutions, and industry insights.