Market Exit Opportunity With the recent closure of all 370 US stores and the headquarters, there is a significant opportunity to target residual online and home delivery customers, offering alternative furniture and mattress solutions or complementary home goods.

E-Commerce Expansion American Freight's emphasis on direct-to-consumer sales through their website suggests potential for joint marketing or integration with online furniture brands to enhance digital sales channels and expand reach.

Product Protection Cross-Sell The company's recent partnership with Mulberry Technology to offer product protection indicates a readiness to upsell warranties and protection plans, which can be leveraged for similar product lines or extended service packages.

Customer Loyalty Focus Given their flexible financing options and extended warranties, there is an opportunity to develop loyalty programs or financing solutions in collaboration with financial partners to attract back customers and improve retention.

Competitive Positioning Despite the exit from retail stores, the company's substantial revenue suggests a strong online presence that can be positioned against competitors like Mattress Firm and Bob's Discount Furniture, emphasizing value and wide product range in digital marketing campaigns.