Niche Market Focus American Iron Gym specializes in elite powerlifting training with state-of-the-art equipment, offering a premium, niche fitness experience that appeals to serious athletes and competitive lifters seeking high-performance facilities.

Rich Expertise Owned by highly accomplished powerlifters with international and national accolades, the gym's leadership brings a wealth of training knowledge and credibility, making it an attractive partner for premium fitness products and training technology providers.

Growing Local Presence Located in Reno with a sizable 15,000 sq. ft. facility, the gym has the capacity to expand its membership base locally, providing opportunities for targeted marketing and sales of advanced fitness gear, nutritional supplements, and coaching services.

Limited Revenue Range With a revenue ceiling of up to $10 million and a relatively small team, American Iron Gym represents a mid-sized opportunity for customized fitness solutions, specialized equipment upgrades, or membership technology enhancements to support growth.

Technology Stack Engagement Utilizing modern web and management tools such as Microsoft 365, Square, and Google Tag Manager, the gym demonstrates openness to digital solutions, opening avenues for sales of gym management software, digital marketing tools, and membership management systems.