Heritage focus Clarify ARB's core service in locating missing heirs for estates and highlight opportunities to upsell advanced probate research, heir search services, and global coverage to law firms, trusts, and financial institutions handling complex estates.

Global reach Leverage ARB's international probate genealogy expertise to pursue cross-border estate settlements, international clients, and partnerships with multinational law firms and corporate legal departments seeking heir discovery for multi-jurisdictional estates.

Mid market potential With a moderate employee base and revenue in the lower-mid range, target mid-size law firms, probate practitioners, and fiduciary service providers needing cost-effective heir research and documentation without enterprise-scale pricing.

Tech enablement Promote ARB's tech tools and digital workflows (WordPress, Google Workspace, DocuSign, analytics via Microsoft Clarity) as selling points for faster case onboarding, secure document handling, and transparent client reporting.

Strategic partnerships Highlight recent news and potential collaboration angles such as CPD-aligned initiatives and industry consultations to position ARB for advisory roles, preferred vendor status, and partnerships with architectural, legal, and consultancy networks seeking trusted provenance research.