Expansion Opportunity The American Royal is about to move major events to a new Kansas campus and expand facilities in Kansas City, signaling ongoing capacity growth and a potential for large-scale partnerships, sponsorships, and vendor opportunities linked to event hosting, venue services, and regional outreach.

Strategic Partnerships Recent and ongoing partnerships, such as with Hy-Vee and Zarda for scholarships, indicate openness to sponsorships and joint programs that align with education, community engagement, and charitable fundraising—ideal for sponsors seeking visibility in food, agriculture, and youth education segments.

Education Focus With a mission centered on food and agriculture education and broad youth engagement, there are sales opportunities for educational programs, experiential learning experiences, youth development curricula, and digital/onsite learning platforms integrated with events.

Event Ecosystem Hosting the world’s largest barbecue competition, livestock shows, equine events, rodeos, and outreach programs creates cross-sell potential across event services, media rights, sponsorship packages, merchandise, and leveraging technology stacks for attendee engagement and data capture.

Technology & Integration Current tech stack includes WordPress, NetSuite, Microsoft 365, and SEO tools, indicating readiness for vendor solutions in event management, CRM/ERP integration, sponsorship tracking, and digital marketing enhancements to optimize operations and fundraising efforts.