Strong Event Attendance With nearly 2 million visitors annually and a 12-day event duration, the Minnesota State Fair presents a significant opportunity to engage vendors and sponsors seeking high foot traffic venues to showcase their products and services.

Digital Engagement Expansion The recent launch of the official fair app indicates a move toward digital engagement, opening doors for partners in mobile technology, app development, and digital advertising to enhance the fair experience and increase sponsor visibility.

Recognition and Awards Receiving accolades such as the Fair of the Year highlights the fair’s prestige, which can be leveraged to attract high-profile sponsors, premium vendors, and partners in event management and experiential marketing.

Partnership Opportunities The state fair’s recent collaboration with the Indiana State Fair and ongoing community involvement suggest opportunities for cross-promotional partnerships, seasonal activations, and branded events that can extend brand reach and engagement.

Market Presence and Growth Operating within a revenue range of $25M to $50M with a proven track record of awards and recognition, the fair offers a stable platform for advertisers, entertainment providers, and local businesses to target a large, diverse audience effectively.