Niche Market Focus Anastasia Fitness operates in a targeted wellness and fitness segment with a focus on community-centered services, including unique amenities like racquetball and outdoor heated pools, creating opportunities to upsell premium memberships and specialized fitness programs.

Local Community Engagement Located in St Augustine with a relatively small team, the company can benefit from personalized marketing initiatives and local partnerships to boost membership growth and enhance member retention, presenting opportunities for localized digital marketing solutions.

Technology Utilization With an existing tech stack that includes Squarespace and Google Workspace, there is potential to expand digital engagement tools such as advanced customer relationship management (CRM) and virtual fitness offerings to attract a broader audience.

Financial Growth Potential Operating with revenues in the range of $1 million to $10 million, Anastasia Fitness has room for growth through targeted service expansion, membership packages, and strategic upselling, providing a pathway for revenue increase.

Competitive Positioning As a smaller regional player compared to industry giants like LA Fitness and Planet Fitness, there is an opportunity to differentiate through personalized services, specialized classes, and community events to strengthen loyalty and attract niche fitness enthusiasts.