Niche Facility Offerings Anastasia Fitness operates a specialized wellness and fitness club with unique features such as Florida's only racquetball court, heated outdoor pools, and comprehensive group classes. This niche positioning presents opportunities to cross-sell premium fitness equipment, personalized training programs, and exclusive wellness services aimed at high-end clients seeking specialized amenities.

Digital Engagement Potential Utilizing technology like Facebook Pixel, Squarespace Commerce, and ManyChat indicates an active digital marketing approach and customer engagement strategy. There is potential to expand digital marketing tools, offer online memberships, virtual classes, or personalized fitness apps, which can drive membership growth and enhance user experience.

Expansion Opportunities With a relatively small team of 11-50 employees and a revenue range of up to 10 million dollars, Anastasia Fitness is positioned for growth within the regional market. Business development efforts could focus on franchising, expanding service offerings, or opening additional locations to capitalize on the local fitness demand in St Augustine and neighboring areas.

Complementary Services The availability of massage and physical therapy services indicates an integrated approach to wellness. There is an opportunity to partner with healthcare providers, health insurance plans, or corporate wellness programs to attract corporate memberships or health-conscious clients seeking comprehensive health solutions.

Market Differentiation Compared to larger chains with thousands of employees, Anastasia Fitness offers a personalized, locally-focused experience. Highlighting this unique value proposition can attract customers looking for boutique fitness environments and provide a compelling sales pitch for premium memberships or customized wellness packages.