Family Focus Target family and group travel channels with bundled seasonal passes, family-friendly packages, and multi-activity itineraries leveraging Angel Fire Resort’s high emphasis on being a top year-round family destination.

Local Promotion Capitalize on strong regional identity and value messaging seen in past campaigns such as Beat the Heat and family-friendly awards by offering local resident deals, staycation packages, and cross-promotions with New Mexico tourism partners.

Awards as Lever Utilize recent awards like Most Family-Friendly Ski Resort to attract media, influencers, and tour operators; develop a targeted outreach plan to convert award prestige into bookings from family and group travel markets.

Tech-Driven Leverage the current tech stack (AWS, Google Cloud, WordPress, Shopify, AdTech) to create personalized digital experiences, dynamic packaging, and seamless online booking for tours, lessons, and season passes to boost conversions.

Strategic Partnerships Identify opportunities with regional tourism boards, hospitality partners, and outdoor activity brands to co-market year-round experiences, expand distribution through OTA channels, and drive cross-sell between skiing, golf, biking, and events.