Collaboration Opportunities Explore partnerships with businesses like Petco and Sota Shine, which have recently invested in or partnered with Animal Humane Society. Leveraging these relationships can lead to mutually beneficial collaborations and increased visibility.

Community Engagement Initiatives Given the issue of animal cruelty and safety concerns highlighted in news reports, there is an opportunity for the Animal Humane Society to engage with the community through awareness campaigns, workshops, and educational programs. Addressing these critical issues can enhance the organization's reputation and attract supporters.

Training Program Expansion With the successful launch of the Veterinary Technician & Assistant Training Program, there is a potential to expand training initiatives further. Developing specialized programs or certifications could appeal to individuals interested in animal-related careers, creating revenue streams and fostering long-term relationships.

Board Member Influence The addition of new board members, Brenda McCormick and Brian Woolsey, presents an opportunity to leverage their expertise and networks for strategic growth. Engaging these key personnel in fundraising activities, networking events, and decision-making processes can enhance the organization's reach and impact.

Digital Marketing Enhancement Utilize the existing tech stack, including Google Analytics and Drupal, to enhance digital marketing efforts. Analyzing website data, optimizing online campaigns, and leveraging social media platforms can help attract more potential donors, volunteers, and partners, driving growth and sustainability for Animal Humane Society.