Automotive Opportunity Anritsu’s involvement in SIAT 2026 and Hyundai Mobis’ selection of its Hybrid eCall test solution signals strong demand from automotive OEMs and suppliers for connected car testing, telematics, and safety-critical networks. Sales plays: offer end-to-end in-vehicle test platforms covering ECUs, ADAS, telematics, and 6G readiness, leveraging TestDeck for workflow optimization and data capture.

Next Gen Testing Recent 6G hardware options and a dedicated 6G Test Platform position Anritsu as a partner for next-generation mobile and automotive connectivity research. Sales plays: package RF/microwave test instruments, 6G RF conformance suites, and automated test workflows for device makers, operators, and labs exploring FR3/fronthaul backhaul testing.

DX Driven Testing TestDeck web solution shows demand for cloud-enabled, DX-focused testing processes. Sales plays: offer TestDeck-based testing service bundles, cloud integration and collaborative features to large device manufacturers and telecoms seeking scalable, remote test management and analytics.

Quality Assurance Growth Four business lines including Product Quality Assurance and Environmental Measurement suggest cross-sell opportunities into manufacturing and food/quality sectors. Sales plays: provide QA inspection equipment, sensing devices, environmental sensors, and data logging solutions to improve product quality, compliance, and traceability across supply chains.

Enterprise OEM Expansion Mobis deal and automotive tech event presence indicate strong OEM-oriented strategy; There is room to expand across automotive, consumer electronics and industrial segments with integrated test platforms, sensing and security-oriented solutions. Sales plays: combined offerings of RF testing, QC, sensor systems, and CISSP-aligned compliance support to win larger multi-year contracts.