ERP Extension Anterra’s focus on extending the value of ERP systems, particularly through data unlock and process automation, signals opportunities to upsell to existing ERP users who need faster reporting and better data-driven decisions.

Data Confidence Promote value around trusted data and drill-down capabilities to reduce prove-it panic, offering a compelling angle for sales teams targeting finance and operations leaders seeking reliable data for decision-making.

Two Solutions Target buyers for ADC and ABI separately or together: ADC for data replication and ERP longevity, ABI for CPM, dashboards, forecasting, and AP/AR management—ideal for mid-market finance and operations teams.

Efficiency Gains Position as a productivity lift that frees teams from manual reporting tasks, creating a road map to expand use cases across project accounting, WIP, and financial reporting within existing customers.

Growth Signals Customer base claims thousands of users and a mid-market revenue range; pursue expansion via cross-sell into similar ERP ecosystems and emphasize proactive financial control to reduce risk and improve project margins.