Multi-channel Presence Anttila Oy operates both physical stores and online platforms, creating multiple touchpoints for customer engagement and sales, presenting opportunities for tailored marketing campaigns across channels.

Diverse Product Range With a focus on entertainment, fashion, cosmetics, and home products, there is potential to cross-sell complementary categories and expand into emerging lifestyle markets to increase revenue per customer.

Customer Loyalty Potential A long-standing history since 1952 and a unified multichannel service model position Anttila as a brand with strong customer loyalty, ideal for loyalty programs and targeted promotions.

Growth in Retail Space With a significant number of stores including 27 Anttila outlets and 9 Kodin1 stores, there is room for expansion within existing locations or new territories to boost market share.

E-commerce Expansion Anttila's integrated online stores present opportunities for digital marketing intensification and personalized online offerings to attract more online shoppers and increase online sales.