Established Retail Presence Anttila Oy operates a network of 27 retail stores and 9 Kodin1 outlets, complemented by a unified online shopping platform, offering multiple touchpoints for customer engagement and potential upsell opportunities.

Diverse Product Range With offerings spanning entertainment, fashion, cosmetics, and home products, Anttila can appeal to a broad customer base, creating cross-selling opportunities across categories.

Digital Expansion The integration of Anttila.com and Kodin1.com as continuous online stores presents opportunities to implement targeted digital marketing campaigns and personalized promotions to increase online sales.

Customer Loyalty Potential As a longstanding retailer with over 70 years in the market, Anttila has the potential to develop robust customer loyalty programs, fostering repeat business and higher lifetime customer value.

Growth Opportunity in Finland Despite its modest current revenue, Anttila's extensive physical presence and online platform position it well to expand market share in Finland through targeted marketing and in-store experience enhancements.