North America traction AnyDay already serves thousands of service industry workers across Canada and the United States, including large national brands such as Marriott, Earls Kitchen + Bar, Cactus Club and Live Nation. This proven footprint can support expanding into hospitality, retail and healthcare mid market chains. Target buyers include CHROs, VPs of Payroll and Benefits managers; present case studies and measurable retention improvements.

On demand value On demand pay drives employee retention and engagement, a rising priority for employers in hospitality, personal care, healthcare, manufacturing and retail. Position AnyDay as a retention-first payout platform that reduces turnover and speeds time to productivity. Focus sales conversations with HR leaders and payroll managers, offering pilots and ROI-focused proposals.

Regulatory momentum Recent collaboration to launch an EWA Code of Practice with the Chartered Institute of Payroll Professionals signals regulatory credibility and potential cross border expansion into the UK. Use this to open conversations with payroll associations, UK operators and multinational brands with UK presence, highlighting compliance and governance advantages.

Tech and integration AnyDay’s platform combines a mobile app and Mastercard prepaid card with scalable payouts, designed for easy integration with existing payroll and HRIS ecosystems. This appeals to IT, FinOps and procurement teams seeking a compliant, API-friendly solution with minimal friction. Target CIOs, HRIS admins and finance leaders, offering pilots and phased onboarding.

Marquee clients A roster of large national brands across hospitality, entertainment and consumer services demonstrates credibility and cross industry applicability. Leverage these logos and case studies to win new logos in similar segments and pursue channel partnerships and procurement-led deals.