Insights

Luxury Expansion Opportunities AP Hotels & Resorts has recently acquired a luxury five-star property and plans to expand further with new four-star and airport hotel openings. This indicates opportunities to offer premium amenities, tailored packages, or premium service solutions to cater to their upscale segment and support their growth in high-end hospitality.

Brand Recognition Leverage The group's recent awards for family and all-inclusive resorts highlight their strong brand positioning in family-friendly and inclusive hospitality experiences. There is potential to develop marketing collaborations or technology solutions that enhance their award-winning guest engagement and promotion strategies.

Sustainability & Nature Focus With properties emphasizing nature and sustainability, such as AP Cabanas Beach and Nature, there are opportunities to introduce eco-friendly technology solutions, sustainable energy, and environmental management systems that align with their brand values and appeal to environmentally conscious travelers.

Regional Market Penetration The company's growth across Portugal’s key regions including Algarve, Viana do Castelo, and Alentejo, underscores the importance of localized marketing and tailored service offerings. Customized digital marketing, regional activity partnerships, or localized technology solutions could help deepen their market presence.

Technology Stack Integration AP Hotels & Resorts employs diverse web and analytics tools, suggesting openness to technological upgrades. Opportunities exist for integrated management solutions, customer experience platforms, or advanced analytics to improve operational efficiency and enhance guest satisfaction across their expanding portfolio.

AP Hotels & Resorts Tech Stack

AP Hotels & Resorts uses 8 technology products and services including Hotjar, W3 Total Cache, oEmbed, and more. Explore AP Hotels & Resorts's tech stack below.

  • Hotjar
    Analytics
  • W3 Total Cache
    Caching
  • oEmbed
    Dev Tools
  • Element UI
    Javascript Frameworks
  • Moment.js
    Javascript Libraries
  • WordPress Multisite
    Web Hosting
  • waitForImages
    Web Tools And Plugins
  • Cool Timeline
    Widgets

Media & News

AP Hotels & Resorts's Email Address Formats

AP Hotels & Resorts uses at least 1 format(s):
AP Hotels & Resorts Email FormatsExamplePercentage
First.Last@ap-hotelsresorts.comJohn.Doe@ap-hotelsresorts.com
100%

Frequently Asked Questions

Where is AP Hotels & Resorts's headquarters located?

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AP Hotels & Resorts's main headquarters is located at Portugal. The company has employees across 3 continents, including EuropeAsiaSouth America.

What is AP Hotels & Resorts's official website and social media links?

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AP Hotels & Resorts's official website is ap-hotelsresorts.com and has social profiles on LinkedIn.

What is AP Hotels & Resorts's NAICS code?

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AP Hotels & Resorts's NAICS code is 7211 - Traveler Accommodation.

How many employees does AP Hotels & Resorts have currently?

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As of May 2026, AP Hotels & Resorts has approximately 175 employees across 3 continents, including EuropeAsiaSouth America. Key team members include Corporate Human Resources Director: R. N.Director: G. P.Group General Manager: E. F.. Explore AP Hotels & Resorts's employee directory with LeadIQ.

What industry does AP Hotels & Resorts belong to?

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AP Hotels & Resorts operates in the Hospitality industry.

What technology does AP Hotels & Resorts use?

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AP Hotels & Resorts's tech stack includes HotjarW3 Total CacheoEmbedElement UIMoment.jsWordPress MultisitewaitForImagesCool Timeline.

What is AP Hotels & Resorts's email format?

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AP Hotels & Resorts's email format typically follows the pattern of First.Last@ap-hotelsresorts.com. Find more AP Hotels & Resorts email formats with LeadIQ.

When was AP Hotels & Resorts founded?

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AP Hotels & Resorts was founded in 2015.

AP Hotels & Resorts

HospitalityPortugal51-200 Employees

Founded in 2015, AP Hotels & Resorts is part of the MADRE TURISMO group, owned by António Parente. Created with the ambition of becoming a leading reference in Portugal's hospitality market.

Today, AP Hotels & Resorts comprises a diverse and carefully curated portfolio of properties across Portugal:

In the Algarve, the group includes AP Adriana Beach Resort, an all-inclusive family resort in Albufeira; AP Victoria Sports & Beach, located on the stunning Falésia Beach in Albufeira, ideal for families and sports enthusiasts; and AP Eva Senses, in the heart of Faro, perfectly suited for guests wishing to combine business and leisure.

The portfolio also features AP Maria Nova Lounge in Tavira and AP Oriental Beach in Praia da Rocha, Portimão — both offering an Adults Friendly concept where comfort, tranquility, and sophistication define the guest experience.

AP Cabanas Beach & Nature, in Cabanas de Tavira, recommended for guests aged 14+, combines bed & breakfast and all-inclusive stays with a strong focus on nature and sustainability.

Expanding beyond the Algarve, AP Dona Aninhas, is a charming boutique hotel in Viana do Castelo, with an amazing city center location.

In 2024, the group reached a new milestone with the acquisition of its first five-star property, AP Lago Montargil Conference & Spa, a luxury lakeside retreat in the beautiful Alentejo region, offering refined comfort in a breathtaking natural setting.

The expansion continued in 2025 with the opening of AP Sines, a four-star hotel designed for both leisure and corporate guests, and AP Aeroporto Porto Hotel, ideally located next to Porto Airport, strengthening the group’s presence in Northern Portugal. 

With a growing portfolio that blends comfort, innovation, and regional authenticity, AP Hotels & Resorts continues to establish itself as one Portugal’s most dynamic hospitality groups.

For more information and reservations, please visit:
www.ap-hotelsresorts.com

Section iconCompany Overview

Headquarters
Portugal
NAICS Code
7211 - Traveler Accommodation
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    AP Hotels & Resorts's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    AP Hotels & Resorts's revenue is estimated to be in the range of $1M$10M

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