Single Source ProviderAPL Aerial Platforms Ltd stands out as a single source solution for MEWP rental needs in the UK, offering platforms and telehandlers through one convenient point of contact. This unique selling proposition simplifies the hiring process for customers and could be leveraged to attract businesses looking for streamlined access to a wide range of equipment.

Impartial Equipment SalesWith a focus on sales of new and used equipment from various leading manufacturers, APL provides impartial advice while maintaining competitive prices and short delivery times. This diversity in product offerings positions APL as an attractive option for customers seeking unbiased recommendations on powered access platforms and telehandlers.

Strategic PartnershipsAPL Aerial Platforms Ltd emphasizes strategic partnerships in its service delivery, aiming to offer the highest levels of customer service in the industry. Leveraging these partnerships could present sales opportunities through collaboration with partners to reach new customer segments or enhance service offerings through synergistic relationships.

Tech-Enhanced Customer ExperienceUtilizing a tech stack that includes Cloudflare, Zendesk Chat, and other tools, APL demonstrates a commitment to enhancing customer experience through technology. This emphasis on tech integration could be highlighted in sales pitches to tech-savvy clientele seeking advanced rental solutions supported by digital platforms.

Gap IdentificationBy comparing against similar companies like MEC Aerial Work Platforms and Terex Corporation, APL can identify potential market gaps or areas for differentiation that could be turned into sales opportunities. Understanding the competitive landscape in this way allows APL to tailor its sales strategies to capitalize on unique offerings or industry trends.