Strategic Partnership Potential The recent acquisition of Aerial Platforms Ltd by Centurion Group indicates a consolidation trend in the powered access equipment sector, presenting opportunities for collaborations or targeted sales to expanded customer bases within the larger corporate group.

Diverse Equipment Range APL offers a wide selection of platforms and telehandlers with varying heights and capacities, enabling tailored upselling or bundled service packages to customers with specific access needs across multiple industries such as construction, maintenance, and events.

Customer-Centric Service Model With a focus on providing quick, simple rental solutions and impartial advice on equipment sales, APL’s approach emphasizes high customer satisfaction—highlighting opportunities to promote complementary products or enhanced service offerings to existing clients.

Digital Engagement Strategies Utilizing advanced tech tools like Zendesk Chat and SEO optimization, APL demonstrates a strong online presence and customer engagement infrastructure, which can be leveraged to introduce new digital products, remote support services, or targeted marketing campaigns.

Expansion in North West Market Serving the North West and beyond, APL’s regional focus offers a platform for growth through regional sales campaigns or partnerships with local contractors and facilities managers seeking reliable access equipment rental and sales services.