APPARATUS
Retail Luxury Goods and JewelryNew York, United States51-200 Employees
APPARATUS is a New York based interdisciplinary design studio that explores the relationship of lighting, furniture and objects in their environments. Predicated on the modernist principle of gesamtkunstwerk, or total work of art, fully articulated collections reveal individual pieces as artifacts of a holistic world - each referencing the historical and cultural mood summoned by a singular vision. Founded in 2012, APPARATUS is led by Artistic Director, Gabriel Hendifar and operates galleries in New York and Los Angeles that communicate the studio’s singular design ethos. “I approach the work of the studio with the belief that objects are accessories to the human experience and enrich the way we live. My aim is to create work that leaves an emotional imprint, drawing on the language of seduction and sensuality to leave you with the desire to touch.” - Gabriel Hendifar APPARATUS creates each piece with a devotion to the rigor of small studio craftsmanship, centering the importance of the human hand in lending soul to an object. Sensual materials such as marble, suede, horsehair, lacquer and porcelain are combined with hand-patinated brass in the studio’s dedicated New York factory to create it’s distinctive catalog. Underpinning every piece, whether it be a light fixture or a chair, is a deft balance between mechanization and the hand-made, striving equally for the contradictions of perfection and the beautiful irregularity of humanity.
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