Strategic Partnerships Appetite Creative has recent and notable collaborations with packaging and beverage brands (Alpro, Suntop, Coca-Cola, Pepsi, Bacardi) and equipment manufacturers (Koenig & Bauer). This signals strong potential to upsell by offering connected packaging experiences to existing clients or through partner ecosystems, especially where packaging innovation is a priority.

Global Reach With operations across EMEA, Americas, and MENA, Appetite Creative can target multinational brands seeking a unified connected packaging strategy. A SDR can approach regional marketing teams within global brands to standardize immersive packaging experiences across markets, leveraging their summit and survey credentials.

Thought Leadership The company hosts the Global Connected Packaging Summit and publishes an annual survey and a theoretical book on the topic. This positions them as a knowledge center; sales reps can leverage thought leadership to build credibility with brands looking for innovative, measurement-driven packaging campaigns.

Tech-Driven Offerings A technology stack centered on Google Ads, analytics, CRM, and immersive web apps indicates readiness for data-driven campaigns and measurable ROAS. Opportunities exist to cross-sell advanced analytics, audience insights, and two-way customer communication tools to optimize packaging-driven media experiences.

Growth Momentum Recent news highlights continued client wins and a fifth annual survey release in 2026, suggesting expanding market validation. This momentum can be framed to prospects as evidence of scalable, proven results in connected packaging, with potential for package-level case studies and referenceable success.