Affluent Senior Living Target upscale CCRCs with premium amenities and Engaged Living programs in New Jersey and nearby markets, leveraging proximity to Jersey Shore, NYC, and Philadelphia for cross-market referrals and capsule events.

Healthcare Affiliation Leverage Applewood’s affiliation with CentraState Healthcare System to position value propositions around priority access to health and wellness services, appealing to families seeking integrated care and transfer partnerships.

Active Lifestyle Capitalize on the Engaged Living program and wellness focus to upsell partnerships with fitness and wellness brands, therapists, and spiritual activities to enhance retention and attract health-conscious seniors.

Digital Marketing Utilize the current tech stack and online presence to run targeted campaigns for tours and admissions, highlighting Covid-19 safe tours and campus experiences to drive inquiries and tours.

Expansion & Partnerships Identify strategic partnerships with plant-based brands and community wellness initiatives noted in past affiliations to broaden brand affinity, create co-branded events, and expand referral networks.