Leverage Company Website Explore the company's website for insights on their offerings and potential areas where your products/services could provide value in the senior living industry.

Competitive Landscape Analysis Analyze similar companies such as Atria Senior Living, Five Star Senior Living, and others to understand industry benchmarks and competitive positioning, identifying areas where your solutions can stand out.

Engagement via LinkedIn Given the recommendation to follow the company on LinkedIn for updates, engaging with their content and key personnel on the platform can help build relationships and showcase your offerings.

Financial Potential Assessment With revenue estimated around $1B and being part of the advertising services industry, consider how your solutions can align with their financial capacity for potential partnership or investment opportunities.

Market Expansion Strategy Considering the company's industry and employee size, target their potential expansion plans or regional focus areas to position your products/services effectively for sales growth.