Regional Expansion Retirement Unlimited Inc has expanded its reach by acquiring Brandywine Senior Living, LLC, adding 59 communities to its management portfolio. This presents an opportunity for cross-selling and upselling services to a wider customer base in the senior living industry.

Key Personnel Appointment The recent appointment of Jessica Fogg as the vice president of the northern region offers a chance to leverage her expertise and network for targeted sales efforts. Engaging with key personnel can open doors to strategic partnerships and client acquisition.

Competitive Analysis Facing a trademark infringement suit from Westmont Living Inc, Retirement Unlimited Inc needs to differentiate its brand and services effectively. Sales professionals can emphasize the company's unique value propositions and quality standards to win over customers concerned about brand integrity.

Tech Integration With a tech stack including SurveyMonkey, SAP, and Microsoft Excel among others, leveraging technology in sales processes can enhance efficiency and customer engagement. Offering tech-driven solutions to prospects can showcase the company's commitment to innovation and modernization.

Market Positioning As a player in the senior living industry with revenue in the range of $100M - 1B, Retirement Unlimited Inc competes with well-established brands like Sunrise Senior Living and Brookdale Senior Living. Identifying gaps in the market and tailoring sales strategies to address specific customer needs can help capture market share.