Creative Tech Expansion Applied Art & Technology sits as a division of Zirous in Des Moines with a blend of video production, digital marketing, and interactive displays. This positions them to cross-sell full-stack digital services to existing Zirous clients seeking media, marketing automation, and event tech capabilities.

Sizable Revenue Range With reported revenue between 10M and 25M and a 11-50 employee base, there is room for mid-market engagements and upsell into larger projects, including comprehensive video production, web development, and marketing automation implementations.

Marketing Stack Leverage Current tech stack includes HubSpot Analytics, Marketo, Google Workspace, Vimeo, and Piwik PRO Core. This indicates readiness for marketing automation, analytics-driven campaigns, and content hosting, providing opportunities to upsell advanced analytics, CRM integrations, and personalized marketing programs.

Sports and Cat App Niche Notable recent project is the SnapCat app filter, suggesting appetite for creative digital products and consumer-facing tech. This opens doors for mobile app enhancements, augmented reality/filters, and companion services for brand campaigns.

Industry Positioning As a Des Moines-based creative digital studio with a long history and as a division of a larger tech firm, there is potential to position as a one-stop partner for regional brands seeking integrated media, web, and digital marketing solutions, especially for clients aiming to scale through live/virtual events and interactive displays.