Branding scale Opportunity to upsell integrated branding and environmental design services for large-scale, high-visibility projects given Applied Design’s experience with major clients like JFK Terminal 8, World Trade Center, and Port Authority of NY & NJ.

Accessible design Leverage the Atkinson Hyperlegible project and its high adoption with tech giants and museums to pitch accessibility-focused branding, UX, and typography solutions for clients aiming to improve inclusivity and compliance.

Digital experience Target clients seeking from strategy through execution by offering end-to-end digital experiences, UX and naming, aligning with their existing work in digital environments and partnerships with corporate and institutional organizations.

Strategic partnerships Capitalize on the studio’s history of working with large institutions and authorities to position Applied Design as a trusted partner for complex, multi-stakeholder programs that require cohesive brand environments.

Growth potential With revenue in the mid-range and a strong portfolio, pursue opportunities with mid-to-large enterprise clients in design services, branding, and interactive experiences to scale projects and expand recurring engagements.