Acquired Expansion Applied Integration was acquired by NIC Inc. in July 2024 and this signals a growth opportunity to position IT support and managed services to the broader NIC customer base, leveraging cross-selling of IT support, monitoring, and security services.

Salt Lake Presence NIC’s expansion into Salt Lake City following the acquisition creates a potential foothold for regional IT services assessments, onboarding of local clients, and targeted outreach to businesses in Utah seeking outsourced IT support and managed solutions.

SMB focus With a small employee base (2-10) and revenue in the lower-to-mid millions, the company clearly targets small to medium businesses. This suggests opportunities to upsell scalable managed services, security hardening, and cost-optimized IT support packages suitable for mid-market growth.

Tech Stack The current stack includes web technologies and common administration tools. Sales opportunities exist to offer modern IT governance, cloud adoption guidance, monitoring, backup, and security services that complement their development and site management capabilities.

Service Offerings A clear emphasis on IT support, help desk, IT strategy, and single point of contact indicates potential to upsell proactive monitoring, uptime guarantees, cybersecurity compliance services, and outsourced CIO/IT strategy engagements for mid-sized clients aiming to reduce downtime and regulatory risk.