Key Partnerships Apptopia Inc. has established strategic partnerships with prominent companies like Visa, Target, Microsoft, and Twitter. Leveraging these existing relationships can lead to potential cross-selling opportunities by offering bundled services or exclusive insights to these partners.
Product Expansion With the recent launch of the KPI Forecasting product and ongoing releases such as the Top Apps functionality and BRAG Brand Insights Report, Apptopia Inc. is continually expanding its product offerings. This provides an opportunity to upsell additional features and services to existing clients while attracting new customers looking for comprehensive competitive intelligence solutions.
Industry Index Launch Apptopia's updated index measuring Eats and Rides activity across Uber's apps presents a unique opportunity to engage with companies in the food delivery and transportation sectors. By highlighting Apptopia's data-driven insights specific to these industries, sales teams can tailor pitches to address the specific pain points and opportunities faced by businesses in these sectors.
Segmented Reports The segmented reports such as the H1 2022 top charts for various industries including Travel, Retail, Fintech, Entertainment, Food & Drink, and Health & Fitness offer a targeted approach to sales outreach. Sales development representatives can use these industry-specific reports to showcase Apptopia's expertise and help potential clients gain a competitive edge in their respective sectors.
Appointment of Key Personnel The hiring of Steve Swad as President and Chief Operating Officer signifies a potential shift in Apptopia's growth strategy. Sales professionals can leverage this leadership change to explore new business opportunities, pitch tailored solutions aligned with the new executive's vision, and establish relationships at the executive level to drive sales initiatives forward.
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