Cross-Platform Attribution Adjust’s cross-platform attribution and growth capabilities position it to win advertisers investing in multi-channel campaigns. BD play: target marketers running ads across mobile and CTV, propose bundled attribution and insights packages, and explore co-selling with partners focusing on cross-channel measurement.

Enterprise Data Capabilities Powered by a scalable data stack including Redshift, Oracle, and Python, Adjust can offer enterprise-grade analytics, custom attribution models, and real-time dashboards. BD play: pursue large publishers and brands requiring data integrations, governance, and dedicated analytics support with premium SLAs.

Retail Omni-Channel With experience serving brick-and-mortar brands launching apps, Adjust has a pathway to upsell retailers expanding digital channels. BD play: package omni-channel measurement, in-store attribution, and loyalty integration to boost ROAS for store-to-app initiatives.

Strong Financial Position Strong revenue base and funding backing underpin the ability to close larger, multi-year enterprise deals. BD play: target long-term ARR commitments, tiered pricing, and investment in onboarding and customer success to ensure expansion opportunities.

AppLovin Ecosystem Synergy Being part of the AppLovin ecosystem enables cross-sell opportunities and integration with common Martech stacks. BD play: coordinate with AppLovin sales to identify overlaps, propose joint solutions for advertisers using multiple platforms, and explore partner integrations with ad-tech vendors.