Unified Platform Upsell Apsalar is now part of Singular, offering a unified analytics platform to connect, measure, and optimize mobile marketing data. This creates a clear cross-sell path to Singular’s enterprise clients across commerce, travel, gaming, entertainment and on-demand services, enabling deeper app attribution, audience insights, and ROI optimization for mobile campaigns.

Mobile Attribution Growth With Apsalar’s App Attribution Partner status and Google integration, you can position stronger mobile attribution capabilities to advertisers who rely on Google, Facebook, and other networks. Target mid-market app publishers seeking credible, data-driven insights to justify ad spend and optimize campaigns for higher lifetime value.

Strategic Partnerships Growth Leverage existing Go2mobi integration and broader ad-tech partnerships to expand network reach. Propose joint go-to-market initiatives and co-selling with networks and DSPs to accelerate adoption of the unified platform among mobile-first advertisers and agencies.

Mid-market Growth Given the 10-25 million revenue scale and a lean team, target mid-market app developers and publishers needing scalable analytics, audience segmentation, and ROI reporting. Position the combined solution as a cost-effective upgrade from basic analytics to a full mobile-centric attribution and measurement platform within Singular.

Cross-vertical Expansion The platform tracks spend across multiple verticals including commerce, travel, gaming, entertainment and on-demand services. Use this breadth to tailor vertical-specific attribution models, helping advertisers optimize campaigns and lift ROI, creating multiple cross-sell opportunities across existing customers.