Acquired capabilities Apsalar is now part of Singular, presenting an opportunity to position unified analytics and attribution solutions to a combined customer base and leverage Singular’s broader platform to upsell marketing analytics and ROI optimization.

High value clients Singular serves major brands like Lyft, Yelp, Match Group, Walmart, LinkedIn and Zynga; position to target similar enterprise customers in travel, gaming, e-commerce and on-demand services for deeper attribution, LTV modeling and spend optimization.

Spend tracking strength The platform tracks over 7 billion in marketing spend-to-revenue and lifetime value analytics across industries, offering a strong pitch for advertisers seeking measurable ROI and data-driven media mix optimization.

Strategic partnerships Historical integrations and partnerships with Google and mobile platforms (App Attribution Partner) indicate readiness to integrate with major ad networks and mobile marketing stacks, enabling joint go-to-market motions with potential partners and agencies.

Growth potential Revenue range and mid-size employee base suggest scalable solutions for mid-market to enterprise segments; target opportunities around expanding customer footprints, upselling cloud-based marketing analytics, and expanding to adjacent verticals like travel and entertainment.