Integrated ERP-CRM Opportunity to upsell or cross-sell by highlighting WorkWise ERP and OnContact CRM pre-configured integration, which offers a seamless, unified platform for discrete manufacturers and their sales, marketing, and service teams.

Discreet Manufacturing Target manufacturers with make-to-order, repetitive and mixed-mode production; emphasize cycle-time reduction, manufacturing execution, and supply chain optimization as differentiators to capture efficiency-driven buyers.

Awards & Reputation Leverage recognized customer-focused culture and industry awards (Top Workplace, Healthiest Employers, OnContact CRM Excellence) to build credibility in conversations with mid-market buyers seeking reliable technology partners.

Mid-market Focus Position as a scalable, cost-conscious ERP/CRM suite suitable for 51-200 employee manufacturers seeking a quick-to-implement solution with strong customization and deployment flexibility (hosted or on-premise).

Strategic Acquisition Note the 2020 acquisition by Aptean as a signal of stability and broader product reach; use this to discuss long-term roadmaps, support, and expansion opportunities within Aptean’s ecosystem.