Acquisition Opportunity Vocalocity was acquired by Vonage in 2013, indicating a strong enterprise backing and potential integration into broad telecom portfolios. This presents a sales opening to offer upgraded cloud VoIP solutions that complement Vonage's ecosystem for SMBs and mid-market clients.
Cloud VoIP Strength Aptela Vocalocity emphasizes no-contract, cloud-based VoIP with mobility, numerous features, and potential cost savings (up to 80%). Target SMBs and fast-growing teams seeking scalable, feature-rich communications at predictable costs.
Large SMB Footprint With over 100,000 users in the U.S. and Canada, there is a substantial installed base and recurring revenue opportunity. Focus sales efforts on cross-sell of add-ons, migrations to newer plans, and feature bundles to existing customers.
Growth Through Integrations Proprietary technology supports mobility and software integrations, which can be leveraged to expand into industries requiring mobile-first collaboration, CRM integrations, and API-driven workflows.
Competitive Positioning In a competitive SaaS-based SMB communications space, emphasize cost reductions, cloud reliability, and ease of deployment relative to rivals like RingCentral, Zoom, and Dialpad to win upgrades and net-new SMBs migrating from legacy systems.