Large Customer Base Aptela, operating under the Vocalocity brand, serves over 100,000 users across the US and Canada, indicating a strong presence in the SMB market and significant potential for upselling or cross-selling additional communication services.

Cloud VoIP Focus Specialized in no-contract cloud VoIP solutions with advanced features and seamless software integrations, presenting opportunities to target organizations seeking flexible, scalable communication technology.

Strategic Acquisition Being acquired by Vonage for $130 million enhances Vocalocity’s credibility and market reach, making it a compelling partner for joint marketing initiatives and collaborative sales strategies to expand its customer base.

Growth Potential With revenue estimated between $10 million and $25 million and a scalable SaaS platform, Vocalocity has room for growth, particularly in segments looking to upgrade legacy systems or adopt modern cloud communications.

Market Positioning Operating alongside major players like RingCentral, Zoom, and 8x8, Vocalocity’s innovative edge in mobility and integrations can be leveraged to target tech-forward SMBs seeking integrated, feature-rich business communication solutions.