Biological assay kits Arbor Assays specializes in developing and launching a wide range of innovative biological assay kits, such as DetectX Thromboxane B2, mouse TNF-alpha ELISA kit, and human BNP ELISA kits. These products cater to researchers and scientists globally, presenting valuable sales opportunities for reaching out to laboratories and research institutions requiring cutting-edge assay solutions.
Market expansion Through partnerships like the one with the International Society of Endocrinology, Arbor Assays has expanded its market reach within specific niches, such as wildlife endocrinology. This indicates potential sales opportunities for targeting organizations involved in similar conservation research or wildlife studies that could benefit from the company's hormone and biomarker measurement tools.
COVID-19 solutions The launch of the DetectX SARS-CoV-2 IgG ELISA test showcases Arbor Assays' commitment to addressing critical healthcare needs, especially during the pandemic. Sales professionals can leverage this offering to approach healthcare facilities, testing centers, and organizations involved in COVID-19 response efforts, demonstrating the company's readiness to provide essential diagnostic tools.
Innovative product formats By introducing new formats like the 384-well plate for the Cyclic GAMP Direct ELISA Kit, Arbor Assays responds to customer demands and preferences. Sales reps can explore opportunities with customers looking for customizable assay formats or specific configurations, presenting a unique selling point that can attract laboratories seeking tailored solutions.
Employee-owned advantage As the first employee-owned life sciences company, Arbor Assays stands out with a unique business model driven by a shared sense of responsibility. This employee ownership structure can be leveraged in sales conversations to highlight the company's dedication, commitment to quality, and customer-centric approach, making it an appealing partner for institutions valuing collaborative and ethical business practices.