Expansion Opportunities Arby's continues to grow its footprint with recent openings in Pennsylvania and actively seeks new franchisees across different markets, presenting significant opportunities for sales development and partnership expansion.

Innovative Menu The launch of new items like Steak Nuggets, Angus Cheesesteak, and Surf & Turf deals indicates a focus on menu innovation, which can be leveraged to upsell existing customers and attract new diners.

Targeted Marketing Participation in high-profile events such as NASCAR and youth competitions demonstrates a strategic approach to brand visibility, providing opportunities for targeted advertising and co-promotional deals to boost sales.

Digital Engagement Utilizing advanced tech stacks like Optimizely, Hotjar, and Microsoft Clarity suggests strong digital engagement practices, offering avenues for data-driven marketing solutions and personalized offerings to increase customer retention.

Market Positioning As the second-largest sandwich chain with significant revenue and a large employee base, Arby's is well-positioned to explore regional and national sales collaborations, franchise programs, and bulk supply partnerships to maximize growth.