Premium cashmere appeal Position Arela as a luxury, durable cashmere knitwear brand with a minimalist ethos to open conversations around high-margin wholesale or exclusive collaborations with premium retailers seeking elevated knit options.

Sustainable sourcing Leverage their emphasis on natural materials and durable goods to target eco-conscious retailers and consumers, offering joint marketing on responsible sourcing, and potential partnerships with sustainable fabric suppliers or certification programs.

Global boutique potential Capitalize on production across Nepal, Latvia, China, and Finland to propose distributed manufacturing or cross-border pop-ups with regional partners, highlighting diverse craftsmanship and flexible logistics for expanding markets.

Care service as asset Promote after-sale care programs as a differentiator to retailers and consumers, offering service bundles, repair, and wardrobe maintenance packages that can drive repeat purchases and brand loyalty.

Digital and omnichannel Utilize their tech stack (Shopify, Hotjar, Snowplow, Mailchimp) to propose enhanced omnichannel initiatives, data-driven marketing, personalized email campaigns, and site analytics-based outreach to boost online sales and seasonal demand.