Insights

Growing Market Adoption Nudge has demonstrated strong momentum in the financial wellness space, with recent partnerships involving prominent organizations such as Delta, Southern Housing Group, and Entain. This signifies increasing demand for comprehensive employee financial wellbeing solutions among diverse industries, presenting opportunities to target additional corporate clients seeking similar integrations.

Expanding Client Base The company's focus on providing personalized financial education and tools positions it well for organizations aiming to enhance employee engagement and retention through improved financial literacy. As firms look to boost productivity and reduce financial stress, Nudge’s platform offers a compelling value proposition for firms seeking to support their workforce's financial health.

Sustainability & Social Impact Nudge's mission to improve financial lives taps into a broader trend of corporate social responsibility and employee wellbeing. Companies prioritizing social impact may be interested in integrating Nudge’s platform to demonstrate a commitment to employee support and community development, opening doors for CSR-focused sales avenues.

Industry-agnostic Offering With a diverse client portfolio spanning housing, transportation, and gaming industries, Nudge appeals to organizations across sectors that recognize the importance of financial education for their audiences or employees. This versatility offers opportunities to customize outreach and expand into additional verticals where financial literacy can be a differentiator.

Strong Revenue & Funding Nudge's solid revenue range of 10 to 25 million dollars combined with recent funding of seven million dollars indicates financial stability and growth potential. These financials can facilitate targeted outreach to larger corporations with substantial employee populations or benefit budgets, emphasizing Nudge's capacity to scale and deliver impactful solutions.

nudge Tech Stack

nudge uses 8 technology products and services including ID5, Cloudflare CDN, Twemoji, and more. Explore nudge's tech stack below.

  • ID5
    Advertising
  • Cloudflare CDN
    Content Delivery Network
  • Twemoji
    Font Scripts
  • Samsung
    IT Infrastructure
  • jQuery
    Javascript Libraries
  • Select2
    Javascript Libraries
  • .NET
    Programming Languages
  • Yoast SEO
    Search Engines

nudge's Email Address Formats

nudge uses at least 1 format(s):
nudge Email FormatsExamplePercentage
First.Last@nudge-global.comJohn.Doe@nudge-global.com
65%
First@nudge-global.comJohn@nudge-global.com
19%
Last@nudge-global.comDoe@nudge-global.com
14%
First.MiddleLast@nudge-global.comJohn.MichaelDoe@nudge-global.com
2%

Frequently Asked Questions

What is nudge's official website and social media links?

Minus sign iconPlus sign icon
nudge's official website is nudge-global.com and has social profiles on LinkedInCrunchbase.

What is nudge's NAICS code?

Minus sign iconPlus sign icon
nudge's NAICS code is 5112 - Software Publishers.

How many employees does nudge have currently?

Minus sign iconPlus sign icon
As of December 2025, nudge has approximately 133 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Cmo: G. M.Coo, Co-Founder: L. L.Chief Revenue Officer - (kennet Partners Investment): C. W.. Explore nudge's employee directory with LeadIQ.

What industry does nudge belong to?

Minus sign iconPlus sign icon
nudge operates in the Software Development industry.

What technology does nudge use?

Minus sign iconPlus sign icon
nudge's tech stack includes ID5Cloudflare CDNTwemojiSamsungjQuerySelect2.NETYoast SEO.

What is nudge's email format?

Minus sign iconPlus sign icon
nudge's email format typically follows the pattern of First.Last@nudge-global.com. Find more nudge email formats with LeadIQ.

How much funding has nudge raised to date?

Minus sign iconPlus sign icon
As of December 2025, nudge has raised $7M in funding. The last funding round occurred on Mar 01, 2021 for $7M.

When was nudge founded?

Minus sign iconPlus sign icon
nudge was founded in 2013.

nudge

Software DevelopmentEngland, United Kingdom51-200 Employees

In today’s complex financial world, ignorance isn’t bliss. For billions of people, it’s hardship, hassle and lost opportunity. But we believe change is possible. We believe that when people are in control of their money, they’re in control of their lives. And if we can help make their salaries, or wages, or payments go further, we can make sure that time spent working is time well spent – and that every human life counts for more. 

That is why our whole team is 100% committed to create brighter financial futures for millions of people. 

nudge combines financial education with personalized, timely, unbiased prompts to help your people plot a path to prosperity. By offering nudge, you can help your people maximize financial opportunities, overcome financial problems and make managing money stress free.

Our financial wellbeing platform works in three ways:

nudges: 
When there’s something you need to know, or a financial action you ought to take, we send you a personal, timely, nudge to remind you to do it. Step by step, before you know it, you’re on a path to prosperity. 

Education: 
Snackable content – personalized to your preferences – makes the idea of managing money compelling and interesting. Over time this engagement boosts your financial knowledge, skills and confidence.

Tools: 
Money management is so much simpler when it’s structured. Our intelligent tools make tasks like budgeting or saving for goals easy, inspirational and rewarding. Just plug in your figures, and the technology does the rest. 

nudge also enables you to 1) Understand your people's financial needs, 2) Cultivate a globally consistent experience, and 3) Grow maximum understanding and utilisation of employee benefits.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $7M

    nudge has raised a total of $7M of funding over 1 rounds. Their latest funding round was raised on Mar 01, 2021 in the amount of $7M.

  • $10M$25M

    nudge's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $7M

    nudge has raised a total of $7M of funding over 1 rounds. Their latest funding round was raised on Mar 01, 2021 in the amount of $7M.

  • $10M$25M

    nudge's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.