Diversified assets ARC operates a portfolio of sixteen racecourses plus greyhound stadia and hospitality venues, indicating cross-selling opportunities across live events, hospitality, and media rights to expand ticketing, sponsorship, and event packages.

Hospitality & venues With hotels, a spa resort, golf course, public house, and historic venues, there is potential to upsell partnerships for branded hospitality experiences, corporate events, and sponsored stays integrated with race days and other events.

Media & reach Significant stake in Sky Sports Racing and partnerships in broadcasting enable cross-promotional deals, sponsorships, and bundled media packages for advertisers targeting sports enthusiasts and regional audiences.

Community & philanthropy Recent charity collaborations and events like Neverland drone shows and GOSH Charity partnerships present opportunities for cause marketing, corporate social responsibility programs, and branded fundraising initiatives with measurable social impact.

Technology & data Adoption of enterprise tools (Salesforce, Snowflake, SAP) and data platforms supports targeted marketing, loyalty programs, sponsorship analytics, and custom CRM-driven outreach to corporate partners and advertisers.