Expansion Potential Arenal Perfumerías has established a strong regional presence with over forty stores since 1976, primarily in Spain, creating opportunities for expansion into new markets or increased penetration within existing regions by leveraging their extensive retail network and brand loyalty.

E-commerce Innovation The company's recent adoption of virtual try-on technology via Modiface enhances its online shopping experience, presenting a key sales opportunity to attract tech-savvy customers and increase online conversions through innovative digital solutions.

Product Diversification With a broad product range that includes cosmetics, dermocosmetics, dietary supplements, and personal care, Arenal can cross-sell complementary categories and implement targeted marketing campaigns to boost average order value and customer retention.

Premium Branding Having access to international prestigious brands, Arenal is well-positioned to target higher-end consumers seeking luxury and premium personal care products, allowing for premium pricing strategies and enhanced profit margins.

Market Trends Given the growing consumer focus on wellness, natural products, and personalized experiences, Arenal’s focus on dermocosmetics, natural remedies, and specialist services aligns well with current market demands, offering opportunities to develop new tailored offerings and compose strategic partnerships.