Niche Market Focus Ares Armor specializes in the DIY firearms market, providing 80 percent lower receivers and related products that appeal to firearm enthusiasts aiming to build their own weapons legally, indicating a strong customer base interested in customization and self-manufacturing.

Made in America All products are manufactured domestically, which can be leveraged in marketing efforts targeting consumers who prioritize American-made tactical gear and firearm components.

Security and Tactical Gear In addition to firearm parts, Ares Armor offers combat body armor and tactical gear, presenting opportunities to cross-sell these high-demand products to firearm builders and tactical enthusiasts.

Growing Video and Social Content With a relatively small revenue base but a clear niche, expanding educational or promotional content related to DIY firearm building and tactical gear usage could boost brand engagement and generate new sales leads.

Competitive Positioning While competitors like Palmetto State Armory and MidwayUSA have larger revenues, Ares Armor’s specialization in legal DIY firearms and tactical gear provides opportunities to target niche customers seeking customized, self-manufactured firearm components and accessories.