Strategic partnership Palmetto State Armory's partnership with Capitol Armory to sell suppressors presents an opportunity for cross-promotion and bundling products to target a wider customer base interested in firearm accessories and specialized gear.

Product diversification The introduction of new products like the semi-automatic .22 LR rifle, 5.7mm Rock Compact, and the Soviet Arms AKS-74U in 300BLK by Palmetto State Armory opens avenues for launching targeted marketing campaigns and tapping into niche markets seeking innovative firearms.

Expansion investment Investing in a $2 billion production facility signals growth and increased production capacities for Palmetto State Armory, offering an opportunity to secure bulk orders, tenders, and contracts for government and commercial firearm sourcing.

Product line update The launch of the Jakl rifle model 2.0 indicates a commitment to product evolution and upgrades, creating a sales opportunity for upselling to existing customers and attracting new buyers looking for advanced features and improved performance.

Market showcasing Participation in events like SHOT Show 2025 provides Palmetto State Armory with a platform to showcase new offerings, interact with industry professionals, and generate leads for future sales, fostering brand visibility and recognition.