Insights

Strong Brand Credibility MidwayUSA's multiple Malcolm Baldrige National Quality Awards and ISO certifications highlight its commitment to operational excellence and quality, making it an attractive partner for premium business solutions and value-added services.

Major Market Presence With revenues estimated between 250 to 500 million dollars and a sizable workforce of over 200 employees, MidwayUSA stands as a significant player in the shooting, hunting, and outdoor retail sector, presenting opportunities for high-impact sales integrations.

Loyal Customer Base Recent launches such as the MidwayUSA Rewards loyalty program and consistent engagement at major industry events indicate a focus on enhancing customer retention and increasing repeat business, which can be complemented with tailored marketing and engagement solutions.

Partnership Growth Collaborations with outdoor gear manufacturers and involvement as an NRA event sponsor demonstrate MidwayUSA’s strategic alignments, signaling potential for partnership, sponsorship management, and broadening distribution channels.

Digital Engagement Utilization of advanced technology stacks including cloud services, Splunk, and PWA indicates a digitally-savvy approach, opening opportunities for sales of modern IT solutions, cybersecurity, and data analytics to support their growth initiatives.

MidwayUSA Tech Stack

MidwayUSA uses 8 technology products and services including Twitter Ads, Cloudflare, Splunk, and more. Explore MidwayUSA's tech stack below.

  • Twitter Ads
    Advertising
  • Cloudflare
    Content Management System
  • Splunk
    Miscellaneous
  • PWA
    Miscellaneous
  • Python
    Programming Languages
  • Cloudflare Bot Management
    Security
  • X-XSS-Protection
    Security
  • Nginx
    Web Servers

Media & News

MidwayUSA's Email Address Formats

MidwayUSA uses at least 1 format(s):
MidwayUSA Email FormatsExamplePercentage
FLast@midwayusa.comJDoe@midwayusa.com
89%
FirstLast@midwayusa.comJohnDoe@midwayusa.com
8%
First.Last@midwayusa.comJohn.Doe@midwayusa.com
2%
Last@midwayusa.comDoe@midwayusa.com
1%

Frequently Asked Questions

Where is MidwayUSA's headquarters located?

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MidwayUSA's main headquarters is located at 5875 West Van Horn Tavern Road Columbia, Missouri 65203 United States. The company has employees across 3 continents, including North AmericaEuropeSouth America.

What is MidwayUSA's phone number?

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You can contact MidwayUSA's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is MidwayUSA's official website and social media links?

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MidwayUSA's official website is midwayusa.com and has social profiles on LinkedIn.

How much revenue does MidwayUSA generate?

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As of February 2026, MidwayUSA's annual revenue is estimated to be $72M.

What is MidwayUSA's SIC code NAICS code?

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MidwayUSA's SIC code is 5961 - Catalog and Mail-Order Houses NAICS code is 44-45 - Retail Trade.

How many employees does MidwayUSA have currently?

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As of February 2026, MidwayUSA has approximately 269 employees across 3 continents, including North AmericaEuropeSouth America. Key team members include Ceo: L. Z.Vice President Human Resources: J. D.Vice President Of Human Resources: S. F.. Explore MidwayUSA's employee directory with LeadIQ.

What industry does MidwayUSA belong to?

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MidwayUSA operates in the Retail industry.

What technology does MidwayUSA use?

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MidwayUSA's tech stack includes Twitter AdsCloudflareSplunkPWAPythonCloudflare Bot ManagementX-XSS-ProtectionNginx.

What is MidwayUSA's email format?

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MidwayUSA's email format typically follows the pattern of FLast@midwayusa.com. Find more MidwayUSA email formats with LeadIQ.

When was MidwayUSA founded?

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MidwayUSA was founded in 1977.

MidwayUSA

RetailMissouri, United States201-500 Employees

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA. They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. Since 1977, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

A proponent of the use of Modern Management Practices in business management, MidwayUSA received the Malcolm Baldrige National Quality Award in 2009, 2015, and 2021, and is one of only two organizations to earn the award three times since the first award cycle in 1988. MidwayUSA was also a recipient of the Missouri Quality Award from the Excellence in Missouri Foundation in 2015, an award also received in 2008. MidwayUSA has deployed both Lean and Six Sigma practices internally and has received ISO Registration, receiving ISO 9001:2000 in 2008 and 9001:2008 in 2009, 2011 and 2014.

Section iconCompany Overview

Headquarters
5875 West Van Horn Tavern Road Columbia, Missouri 65203 United States
Phone number
SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
44-45 - Retail Trade
Founded
1977
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    MidwayUSA's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    MidwayUSA's revenue is estimated to be in the range of $250M$500M

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