Expanding Product Range Arken Zoo's launch of innovative safety tools like the car window breaking aid and Värmeslagaren demonstrates a focus on specialized pet safety products, presenting opportunities to expand product assortments in safety and emergency preparedness categories.

Digital Engagement With a robust e-commerce platform and a tech stack including Google Fonts API and JavaScript, Arken Zoo has a strong online presence that can be leveraged for targeted digital marketing, promotions, and customer engagement campaigns to drive sales.

Health and Wellness Focus The company's integration of veterinary clinics and pet grooming services indicates a strategic emphasis on health and wellness, suggesting sales opportunities for premium pet-related health products, nutraceuticals, and grooming supplies.

Market Positioning As Sweden's largest pet retail chain with nearly 300 stores across the Nordics, Arken Zoo's large footprint offers vast potential for supplier partnerships, wholesale deals, and in-store promotional collaborations to increase product visibility and sales.

Brand Loyalty & Campaigns Recent marketing campaigns centered around pet safety and emergency tools highlight an active marketing approach focused on pet owners' needs, providing avenues for developing loyalty programs, educational content, and seasonal promotions to boost customer retention and repeat sales.