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Insights

Sustainability Focus Armada Skis' alignment with freeskiing and team-based models presents an opportunity to target environmentally-conscious consumers who value brands that celebrate style and progression in skiing. Leveraging this sustainability angle can attract a niche market segment seeking eco-friendly outdoor gear.

Recent Expansion The recent launch of Locally and the hiring of Matt Rihm as Director of Product & Innovation indicate Armada Skis' commitment to growth and innovation. Engaging with retailers through Locally can help expand the distribution channels for Armada's products, while leveraging Matt Rihm's expertise can drive product development and differentiation to attract new customers.

Technology Utilization Armada Skis' tech stack includes tools such as Facebook Pixel, Magento, and Webpack, demonstrating a focus on digital marketing and e-commerce capabilities. Leveraging these technologies effectively can enhance online sales, optimize customer targeting, and provide a seamless shopping experience, driving revenue growth.

Acquisition by Amer Sports The acquisition of Armada Skis by Amer Sports signifies a strategic move that opens up opportunities for collaboration with other brands under the Amer Sports umbrella, such as Atomic, Salomon, and Arc’teryx. Cross-promotional activities, joint product offerings, and access to a wider customer base within the group can boost sales and brand visibility.

Competitive Positioning By comparing Armada Skis to similar companies like Tecnica Group, ELAN, and Fischer, sales teams can identify gaps in the market where Armada can differentiate itself. Highlighting unique selling points, such as the freeskiing focus and team-based model, can help position Armada as a standout choice for customers seeking innovation and community in their skiing experience.

Similar companies to Armada Skis

Armada Skis Tech Stack

Armada Skis uses 8 technology products and services including Facebook Pixel, Magento, jQuery, and more. Explore Armada Skis's tech stack below.

  • Facebook Pixel
    Analytics
  • Magento
    E-commerce
  • jQuery
    Javascript Libraries
  • web-vitals
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Salesforce Service Cloud
    Live Chat
  • Webpack
    Miscellaneous
  • Open Graph
    Miscellaneous

Armada Skis's Email Address Formats

Armada Skis uses at least 1 format(s):
Armada Skis Email FormatsExamplePercentage
First.Last@armadaskis.comJohn.Doe@armadaskis.com
51%
First@armadaskis.comJohn@armadaskis.com
29%
Last@armadaskis.comDoe@armadaskis.com
18%
FirstLast@armadaskis.comJohnDoe@armadaskis.com
2%

Frequently Asked Questions

Where is Armada Skis's headquarters located?

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Armada Skis's main headquarters is located at 2015 Sidewinder Dr Park City, Utah 84060 US. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Armada Skis's phone number?

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You can contact Armada Skis's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Armada Skis's official website and social media links?

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Armada Skis's official website is armadaskis.com and has social profiles on LinkedIn.

How much revenue does Armada Skis generate?

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As of February 2024, Armada Skis's annual revenue reached $7.5M.

How many employees does Armada Skis have currently?

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As of February 2024, Armada Skis has approximately 44 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Head Of Finance: M. T.President: H. S.Global Creative Director: M. V.. Explore Armada Skis's employee directory with LeadIQ.

What industry does Armada Skis belong to?

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Armada Skis operates in the Retail industry.

What technology does Armada Skis use?

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Armada Skis's tech stack includes Facebook PixelMagentojQueryweb-vitalsModernizrSalesforce Service CloudWebpackOpen Graph.

What is Armada Skis's email format?

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Armada Skis's email format typically follows the pattern of . Find more Armada Skis email formats with LeadIQ.

When was Armada Skis founded?

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Armada Skis was founded in 2002.
Armada Skis

Armada Skis

RetailUtah, United States11-50 Employees

In the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in skiing at the time. This new movement left more to the imagination, and there was a shared sentiment among a new generation of skiers that the style and progression they were pursuing should be celebrated. The time had come for a company that did exactly that.
The handful of people at the epicenter of skiing’s evolution came together: five skiers and a photographer from across the US, Canada and Europe consisting of JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, along with snow sports photographer Chris O’Connell, or “OC.” This crew was poised to adapt the team-based model of snowboarding and skateboarding to a ski brand.
OC’s business plan began simply:

“Armada. What skiing will become.”

Section iconCompany Overview

Headquarters
2015 Sidewinder Dr Park City, Utah 84060 US
Phone number
Founded
2002
Employees
11-50

Section iconFunding & Financials

  • $10M

    Armada Skis's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    Armada Skis's revenue is in the range of $10M

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