Acquisition signal Arm adillo was acquired by Bond Brand Loyalty in November 2025, indicating potential access to larger client networks, cross-sell opportunities for CRM and loyalty solutions, and expanded enterprise sales collaboration.

Strategic partnerships Recent collaborations with EasyJet and Hotel Chocolat suggest a track record of delivering CRM driven campaigns for travel and consumer brands, signaling opportunities to pursue similar sector clients or expand existing program capabilities within travel, hospitality, and e-commerce.

Martech maturity A tech stack featuring Adobe Analytics, Braze, Smartsheet, Power BI, and OpenAI shows advanced data, automation, and analytics capabilities, enabling conversations about complex omnichannel journeys, full-funnel attribution, and AI-driven customer engagement for mid-market to enterprise prospects.

Growth signals Revenue is in the low-to-mid single-digit millions with a 51-200 employee base, indicating a scalable partner for mid-market brands seeking specialized CRM and relationship marketing with room for rapid expansion through new logo acquisitions and upsell within a connected enterprise ecosystem.

Leadership momentum Key leadership change with the MD appointment in 2022 and subsequent growth activity coupled with a high-visibility acquisition implies a proactive sales narrative around stability, strategic direction, and accelerated investment in client success for long-term contractual engagements.