Strategic Partnerships Armadillo has recently partnered with major brands such as EasyJet and Hotel Chocolat, indicating an openness to collaborative projects to enhance customer engagement. This presents opportunities to introduce innovative martech solutions and expand partnerships with similar large-scale companies seeking creative CRM strategies.

Industry Engagement Participation in events like the Digital Marketing World Forum demonstrates Armadillo's commitment to staying at the forefront of digital marketing trends, making them a prime target for advanced marketing technology integrations and consultancy services to boost their competitive edge.

Technological Proficiency With a tech stack encompassing Salesforce and analytics tools, Armadillo is well-positioned to adopt new customer data management and automation solutions, offering potential upsell opportunities in martech integrations and data-driven marketing services.

Focus on Creative Campaigns Success in delivering high-engagement campaigns, such as Cunard’s bespoke mailing and Hotel Chocolat’s Easter drive, signals their need for cutting-edge creative tools and creative content management solutions to further enhance campaign effectiveness.

Growth & Expansion As a mid-sized agency with revenue between $1M and $10M and a recent appointment of a new Managing Director, Armadillo appears focused on growth and strategic development, offering prospects for expansion services, including scalable CRM solutions and operational consulting to support their evolution.