Premium framing Target luxury hotels, upscale restaurants, department stores, and designer showrooms that showcase custom mirrors and framed art. Emphasize Armand Lee’s museum-grade conservation techniques and bespoke mirror manufacturing to justify premium pricing and long-term value.

Hospitality opportunities Leverage Armand Lee’s expertise in large-scale, uniquely finished mirrors and architectural displays for lobby installations, conference spaces, and amenity areas in hotels and corporate offices across Chicago and national markets.

Conservation leadership Position as a trusted partner for institutions and collectors needing archival conservation, bespoke framing, and restoration services, including silvering and antique restoration, to pursue maintenance contracts and ongoing service agreements.

Digital enablement Leverage the existing tech stack (Google Ads, Analytics, AMP) to run targeted campaigns focused on art galleries, interior designers, and facilities managers, plus content marketing around heritage techniques and craftsmanship to attract B2B inquiries.

Small team, high value Highlight agile, artisan-led capabilities for custom, high-margin projects; explore strategic partnerships with large design firms and architectural studios seeking premium framing, conservation, and custom mirror fabrication for flagship projects.